New York Fashion Week App

Interactive catwalk for B2B customers

Designed whilst leading the digital design team in Desigual as an innovative internal tool to assign sits to the guests of New York Fashion Week to avoid queues and reduce nuisance.

Key retailers where given an ipad, so they could check live the details of the garments and place preorders for the upcoming collection, on the spot, while watching the catwalk live .

Date

July 5, 2018

Category

B2C, FASHION, IOS, UI, UX