How to make a usable platform for B2B sales and keep it on brand with such a colourful and crazy brand guidelines?
B2B Retailers have little time and our aim was to allow them access as many items as possible without compromising the brand experience. Allowing the place multiple orders in one page, repeat existing orders, place devolutions easily and have a complete brand retailer profile to track all shipments, invoices, returns etc…
Designed whilst leading the digital design team I worked in collaboration with El Espacio and the team to redesign completely the B2B tool.
We also involved the e-commerce team and other stakeholders.
July 5, 2018
B2B, FASHION, UI, UX